Here in Radical we don't have "Casual Fridays" and that's because we have no Fridays at all. And the rest of the days are casual anyway. So, after trying out with this schedule for a couple of years, I can confidently say that it was a good decision. This concept was not originally our idea. I read about a startup (don't remember which) that did the same thing. That was my inspiration. What was original in our case though, is that we did the "4 days a week" thing while founding a company in the depressing economic environment of Greece.

Anyways, let me explain why I made that decision. I'll be very honest, I am not a workaholic, but I do work really hard and very long hours. For more than 10 years, I've sacrificed a lot of stuff for work. Having free weekends is something, but it's not enough for me in order to do all the stuff I love and still have time to spend with friends and family. The work of a programmer can get really unhealthy, both physically and mentally. So I thought, "if the week had 8 days instead of 7, what would I do? Would I choose to work the bonus day in order to be more productive, or would I choose to spend it on something else?". I immediately chose the latter. And that made a click inside me. The projects and the deadlines will never end. There will always be more work to be done. More hours to spend in the office. More tasks to squeeze from everything. But this is not the lifestyle, nor the culture I want to develop in my company.

So, free Fridays for everyone. We can still work hard Monday to Thursday and have a free Friday to go short vacations, learn a new language, do nothing, spend time with family, go shopping avoiding rush hour, etc. How did that affect our company? Well, I can't compare it with something else, but we are still open and profitable, and I can say without any doubt, that people are really happy with that schedule. And I mean, really happy. It makes a huge difference in the rhythm of our lives. Week days go by faster, and are not dull at all. And if we have to work some longer hours, we always know that there is going to be enough time to relax at the end of the week. 

Maybe this schedule is not ideal or good for other companies or organizations. Maybe we are losing some money and productivity. But in our case it's the way to go. 

Wow! It’s been a whole year since we finished putting a roof over our not-so-humble internet home, and also settled in the not-at-all humble physical home of Radical Elements.

Many things have happened since then. We have several new members in our radical family, many new projects to show, some very fruitful brainstorming sessions and plenty interesting stories to tell. But, the most important of it all were the profiteroles our clients kept bringing us... ehhhm, I mean the team spirit!

A Radical Year

We updated our website with some of this year’s projects and added this blog section, so we can tell you a little more about the things that we do and how we do them. You can see our latest works here.

Our original plan was to carry out a complete redesign of our portfolio page, but who’s got time for that with all these amazing projects coming in? So we’ll hold that off for just a little while longer. But, until then, you can see more details about our projects here and in our Behance page.

One of our most remarkable achievements during this year was the packaging design for Kakias greek feta cheese. It was a very challenging project, as it started with strict specifications. However, we managed, along with our wonderful client, to turn it around and come up with a fresh, original (one could even say radical?) design. Both we and our client were very happy with the final outcome. We were even featured in the front pages of The Dieline and Packaging of the world. Win!

Kakias Feta Cheese

We have also spent a lot of our time in our personal product, ProudSyrup. PS is a content management system on the cloud. It provides publishers with the ability to add content through a clean, simple, lightweight CMS online, and developers to access and use this data through a very easy and friendly API. Oh, it is also the most beautiful CMS you’ve ever seen. Don’t believe us? See for yourself:
Visit Proudsyrup
Proudsyrup on Behance

ProudSyrup CMS

So, these are some of the many things we've been busy with. And when we weren't busy, we were Segway gliding around Athens. :)

A Radical Year
projects design packaging portfolio behance proudsyrup cms creativity

It took us only 9 months to write our first blog post. Although this is no excuse, we were busy creating experiences and projects. I believe it is very important to share and be an extrovert company. So, here we are.

I will dedicate this first post on our first creative studio we setup for Lave you. Lave you is a non-profit organization with a mission to bring together people and organizations that want to share their craft or resources for public benefit. 

We wanted to do our part, so we setup a creative studio session in order to find ideas on how to promote the "Lave you" concept. It was the first time we did this for a non-internal project and it was also a firstone for some members of our team. The outcome was fantastic. We had great fun and were able to generate 3 very powerful concepts. On if them is already deployed and we are really looking forward for our next studio.

Hello World. We are Radical
creative studio ideas inspiration promotion